I'm currently in the process of writing a short eBook with topics relating to the benefits of social media. Last week, while working on a specific chapter of the book I decided to complete further research to find statistics that would aid in substantiating my claim. My God must've smiled on me, because thanks to www.coschedule.com I didn't have to look very far.
Coschedule had very neatly compiled several graphics for the year 2018 with handy statistics for one to consider when looking to organize and implement one's specific social media marketing campaign.
One of the biggest tips from this graphic is that it it quite beneficial to focus most of your marketing to one's target audience via mobile devices because according to the below graphic "91% of social media users are accessing social channels via mobile devices."
It is unfortunate to note, however, that as is stated below, "52% of social media marketers say that showing ROI is one of their top challenges." I find this statistic to be a little disconcerting because are various programs that marketing companies can avail themselves to (for a small fee for most) that would easily allow them to track their ROI.
If you are a company looking to start somewhere, I would encourage you to begin by engaging with your customers on social media. According to the last statistic "customers seen 20 - 40% more money on companies who engage with them on social media."
Take some time, read through the statistics. Social media is indeed another realm that is an advertisers goldmine. If you feel you need help along the way let us know and we'd be more than happy to assist you. In the meantime, thank you www.coschedule.com for your awesome graphic that Heloise Alexander Marketing was able to avail itself to for the purposes of this blog.
With love from your Social Media Ministry Specialist